Our whole business is based on Corporate Social Responsibility. Our social purpose underpins everything we do. Our mission is to open up possibilities for as many people as we can by building, renting and managing good homes in thriving communities.
We build beautiful homes for sale and rent. Every penny of profit we make is reinvested into the business to build more homes and deliver better services. Our executive and non-executive directors do not receive any profit-share or dividends.
We also go beyond just providing and managing homes. We invest heavily in communities to support our residents and other local people to meet their aspirations and fulfil their potential.
We invest over £1 million a year in the communities where we work, through economic development, employment and training, and social and environmental projects.
In particular, we run major employment and training programmes. We also work closely with residents to improve ‘financial inclusion’ – supporting people with budgeting, managing the impacts of welfare benefit reforms, helping to set up bank accounts, and signposting people to other welfare and advice services. We also run many environmental improvement projects on our estates.
Last year, for example, we supported over 100 people into employment or support programmes, delivered apprenticeships, and helped people claim £800,000 in benefits they were entitled to, making a real difference to the quality of people’s lives. We spent over £460,000 improving the quality of local living environments in the communities where we work.
We have started measuring the ‘social value’ of these programmes - the positive impact which they have on people and communities - and we will report on this in our annual Value for Money Statement.
We are currently reviewing our Corporate Social Responsibility strategy.
For 2016/17 and 2017/18 our Charity of the Year is St Mungo's, an organisation working to end homelessness and improve the lives of those in housing need in London and South England. As a social housing provider, we share their goals of ending homelessness, and so this year we decided to do something big!